Uruvela Grooming
Parent company of exclusive luxury grooming brands and custodians of exceptional heritage craftsmanship in India.
Discover Our CompanyBridging heritage wet-shaving and modern lifestyle needs.
Founded with a vision to redefine personal care, Uruvela Grooming Pvt Ltd curates and represents globally renowned grooming brands that champion sustainability, precision, and timeless design.
We believe that daily grooming should be a mindful, meditative ritual rather than a routine chore. By bringing world-class artisan manufacturers directly to discerning consumers across India, we set a benchmark for refined personal care.
To introduce uncompromising international craftsmanship into modern Indian households, fostering an appreciation for traditional wet-shaving culture and sustainable luxury care.
What drives our brand ecosystem.
Uruvela Grooming is the authorized corporate partner and representative of MÜHLE in India, supplying legendary safety razors, silvertip badger brushes, and organic care ranges.
Visit MÜHLE India Store →We specialize in identifying exceptional lifestyle and grooming labels, ensuring seamless fulfillment, brand equity management, and premium distribution channels pan-India.
Fostering the wet-shaving community through educational insights, craftsmanship spotlights, and emphasizing sustainable grooming solutions that stand the test of time.
Built upon decades of enterprise experience through our parent company Sasana and outdoor lifestyle distribution via Basecamp India, we have introduced world-class brands to the Indian market.
The visionaries guiding Uruvela Grooming.
A veteran in luxury brand curation, Mr. Goel was trained in watchmaking in Switzerland and famously introduced legendary horology houses like Raymond Weil and Longines to India. In 1995, he pioneered the introduction of the Victorinox Swiss Army Knife, later establishing Victorinox India Pvt Ltd in 2008. Beyond commerce, he is deeply committed to mindfulness as a managing trustee of the Aranya Vihara Trust and supporter of the Global Vipassana Pagoda.
Bringing robust expertise from his leadership tenure with Victorinox India and Basecamp India, alongside extensive background work across multiple data analytics firms. He now channels his strategic acumen into Uruvela Grooming as a passionate endeavor to cultivate a sophisticated men’s care ecosystem in India, anchored by exclusive global representations such as MÜHLE.
An accomplished engineer specializing in rigorous operational frameworks, Mrs. Goel brings years of high-level industrial management experience honed through her long-standing tenure with L&T. She currently spearheads the Razor & Grooming division, driving operational excellence and streamlined growth across all brand portfolios.
We are expanding our horizon. Stay tuned for upcoming bespoke razor collections, advanced grooming accessories, and specialized skin care formulations tailored for the modern connoisseur.